Our Story

Hello! You might remember us, GRIPP JEANS? If you don't we have three words: Iconic Australian Denim.

Gripp Jeans was born in Melbourne in the early 90's.

As a leading denim retailer for 20 years; in late 2013, following 2 decades of designs, Gripp decided it was time to say see you soon to the fashion industry. It was simply time for us to experience more.

Following our 10 year hiatus, wknow it is time for our big HELLO back into the world of denim. We have spent the last 3 years choosing the right denim to reinvent our heritage styles. With extensive sampling, fit and wash tests being undertaken at home in Melbourne. 

If you remember us or if you don't, we would love to say thank you, we love (and missed) you. We hope your introduction or reintroduction, with our Gripp Jeans is exactly what you need in a pair of jeans.

We're back to our roots and are keeping it simple. Launching 3 washes, in 2 core silhouettes. The shapes to which we established the Gripp Jeans brand. Meet THE ONE FLARE and TRUST SLIM LEG. Both crafted ethically in Melbourne from premium feather-soft stretch Turkish denim.

From here our commitment to you is to design and manufacture denim ethically. Denim that will last you a lifetime, because we never want to leave your wardrobe, ever, ever again. 

Gripp Jeans acknowledges the traditional owners of the land we operate and manufacture, the Wurundjeri people of the Kulin nation, the traditional custodians of the land. We pay our respects to their Elders past, present and emerging.